Trip Affiliates Network (TA Network) and Baan Samui Resort (BSR) have announced a partnership to increase direct bookings and reduce its network of OTAs using advanced automation. BSR will deploy TA Networks’ advanced systems to broaden its online distribution channels and efficiently increase direct bookings with its preferred agents, wholesalers, and corporates

By leveraging TA Network's innovative technology solutions, BSR will streamline hotel inventory management processes and establish direct communication with their traditionally offline contractors. Issues including rate parity disparity, cumbersome manual processes, and indirect booking costs from OTAs will be reduced through automation

TA Network’s latest automation technology efficiently eliminates the requirement for parties to manually receive booking confirmations and update their booking inventories through automated process services. This mitigates the overbooking/under-booking difficulties related to room allotments and effectively reduces the likelihood of human error while managing hotel contracts

Monrat Saowaparkmongkol, Assistant Director of Sales BSR adds, “We are delighted to be a part of the TA Network ecosystem for Hotel B2B Direct Bookings. TA Networks’ advanced B2B infrastructure empowers us to elevate our direct booking capabilities and connect with a global suite of channels. With TA Networks’ high-performance solutions, we can automate operational processes that accelerate productivity gains. BSRs’ B2B clients will be able to handle international payments with minimum cross-border and foreign exchange fees thanks to TA Network's dynamic digital payment solutions, which offer additional virtual card or bank account services. We are excited about the opportunities to grow our business channels with TA Networks’ open ecosystem.”

"Our partnership with Baan Samui Resort expands the number of hotels in our travel ecosystem and paves the way for expansion within Asia Pacific," adds Josef Foo Managing Partner, TA Network. “Through our partnership, BSR can increase direct reservations with traditional offline partners and channels. TA Network offers them, as well as other potential hotel partners in the location, excellent services, and automated booking experiences through our fully integrated platform during this cooperation.”