Trip Affiliates Network (TA Network) is excited to announce its partnership with Citadines Pearl Hoi An (CPH), marking a significant step in the digital transformation of Vietnam's hotel industry. This collaboration aims to transition from traditional booking methods to a streamlined digital system, reflecting a broader industry shift towards technology adoption

The partnership will enable direct B2B bookings, allowing hotels to bypass third-party booking platforms and retain a larger share of revenue. This not only enhances profitability but also improves pricing control, inventory management, and strengthens relationships with B2B partners

Mr. Ho Son Tung, Director of Sales at CPH, emphasized that TA Network’s digital solutions will offer a more efficient booking experience, attracting a wider range of corporate and travel agency clients. The platform serves as both an operational management tool and a bridge to B2B and B2C clients, enhancing service delivery and fostering repeat business

The partnership also brings automation to inventory control, reducing errors in manual data entry and improving room availability, customer service, and reducing overbooking issues

Thomas Wong, Regional Director of Partnerships & Growth at TA Network, highlighted the success of their solutions in other regions and expressed optimism about expanding into the Vietnamese market. He noted that this partnership will pave the way for future innovations, helping clients maintain a competitive edge in the evolving travel industry