Trip Affiliates Network (TA Network), Asia’s leading travel technology ecosystem, today announced a strategic partnership with Convergent Global, one of China’s foremost B2B platforms in the hotel distribution space. The collaboration is set to supercharge wholesale contracting, boost connectivity, and unlock faster, smarter distribution for travel operators, corporates, and global partners
By integrating TA Network’s advanced IaaS and access to the B2B travel channel and operators, Convergent will digitize and streamline its contracting operations, eliminate inefficiencies, and gain real-time access to live rates, inventory, and instant booking confirmations. The result: higher accuracy, faster transactions, and a more responsive service experience across the travel ecosystem
The timing is critical. China’s tourism market is roaring back, with 5.6 billion domestic trips in 2024 (+14.8% YoY) and revenues hitting ¥5.75 trillion (US$790B), fueled by pent-up demand and pro-travel policies. The Convergent–TA Network partnership positions both players to capture this momentum and lead the charge in next-gen B2B travel distribution
Benny Li, General Manager, Meizhou Branch at Convergent, said:
“Our alliance with Trip Affiliates Network is a game-changer. TA Network’s technology enables us to manage contracts with precision, respond to demand with agility, and deliver superior service to our partners worldwide. This collaboration accelerates our vision of becoming a tech-driven leader in global hotel distribution while delivering end-to-end traveler experiences that inspire.”
Jean Hsieh,Regional Director – Ecosystem & Partnerships, North Asia at TA Network, added: “Convergent is a market leader in China’s B2B space, and we’re thrilled to participate their next stage of digital transformation. By integrating with TA Networks’ intelligent solutions - Convergent gains the automation, connectivity, and scalability to thrive in today’s competitive travel landscape. Together, we’re raising the bar for what B2B travel platforms can achieve by bringing them direct to the B2B travel operators and channels.”
This strategic collaboration highlights a growing imperative in travel: future-ready technology that scales. With evolving traveller expectations and intensifying market dynamics, robust and interoperable platforms are no longer optional—they’re mission-critical. TA Network and Convergent’s partnership sets a new benchmarks for innovation, speed, and value creation across the B2B travel chain
About Convergent Global
Convergent established in 2015 and has rapidly grown in the China’s hotel wholesale industry. With its strong direct purchasing capabilities, comprehensive marketing channels, professional system platforms and services, it has become China's leading overseas hotel B2B platform. Convergent has established branches in major countries in Asia and Europe, directly purchasing hotels and package products, and providing the highest quality and most popular hotel and tourism resources to more than 10,000 travel agencies, hotel agents, airlines, travel companies, banks and other cooperative customers
www.convergent-global.com
About Trip Affiliates Network
Headquartered in Singapore, with offices in Indonesia, Vietnam & Thailand, Trip Affiliates Network provides FIT/group inbound & outbound turnkey solutions & add-on direct supplier connectivity services for travel agents, wholesalers & hotels. High-end platforms include integrated booking systems for flights, hotels, activities & transfers plus dynamic packages & digital payment solutions