Singapore / Taipei — Trip Affiliates Network (TA Network), a leading provider of integrated travel technology solutions, has announced a strategic partnership with HotelBank Taiwan, Taiwan’s leading B2B hotel reservations platform. This landmark alliance aims to fast-track digital transformation and elevate hotel inventory distribution capabilities across Asia Pacific, one of the world’s fastest-growing travel markets.
The partnership comes at a time when the APAC travel industry is experiencing a strong resurgence. According to the Pacific Asia Travel Association (PATA), international visitor arrivals to Asia Pacific are projected to exceed 760 million in 2025, with tourism receipts forecasted to surpass USD 950 billion. At the same time, rising traveler expectations and complex distribution ecosystems are pushing hotels to adopt smarter, more agile digital infrastructure to remain competitive.
Through the integration of TA Network’s advanced hotel distribution platform, Hotel Bank will automate real-time synchronization of room availability and dynamic pricing across multiple B2B and B2C channels. This real-time capability empowers hotels to enhance rate parity, optimize occupancy, and respond rapidly to market shifts.
“In an era defined by accelerated digitalization, our partnership with Trip Affiliates Network reaffirms our commitment to technological innovation and service excellence,” said Terence Chan, Chairman of Hotel Bank. “As APAC’s travel recovery gains momentum, our hotel partners must be equipped with the right tools to scale efficiently, compete intelligently, and sustain profitability.”
Jean Hsieh, Regional Director – Ecosystem & Partnerships, North Asia at TA Network, noted, “We are delighted to collaborate with HotelBank, a respected leader in Taiwan’s hospitality distribution space. Our combined capabilities will deliver next-generation connectivity, empowering hotels to unlock new market opportunities, optimize yield management, and adapt dynamically to demand shifts across APAC and beyond.”
With hotel demand across the Asia Pacific region expected to grow by over 6% CAGR through 2028, according to Statista, this strategic partnership positions both organizations to meet the evolving needs of hoteliers and travel distributors.
By harnessing automation, data-driven insights, and seamless channel integration, TA Network and Hotel Bank are laying the groundwork for a smarter, more resilient hospitality ecosystem—one that drives scalable growth, boosts operational simplicity, and enhances competitiveness in a rapidly transforming travel landscape.
About Hotel Bank
Hotel Bank is Taiwan's pioneering online B2B hotel reservation platform in Taiwan, offering comprehensive year-round booking services through its website for the hospitality industry. By October 2024, the platform had facilitated over 350,000 hotels across more than 30,000 cities worldwide. Hotel Bank has established connections with 45 real-time reservation (XML) providers, enabling immediate booking and confirmation for guests. The company continually pursues excellence by expanding our service offerings, securing competitive rates and increased room availability, and fostering mutually beneficial partnerships with industry peers and suppliers.
www.hotelbank.com.tw
About Trip Affiliates Network
Headquartered in Singapore, with offices in Indonesia, Vietnam & Thailand, Trip Affiliates Network provides FIT/group inbound & outbound turnkey solutions & add-on direct supplier connectivity services for travel agents, wholesalers & hotels. High-end platforms include integrated booking systems for flights, hotels, activities & transfers plus dynamic packages & digital payment solutions