Trip Affiliates Network Announces Expansion Into China

30th September 2020

Trip Affiliates Network (TAN) is pleased to welcome the newest member to the TAN open ecosystem with the partnership signed off with Shenzhen JL-Tour (JLT), a leading China B2B hotel wholesaler owned by Tongcheng Group

JLT & TAN’s partnership together brings years of hospitality & travel technology experience & solutions development know how to move forward the mission in helping tour & activities operators navigate the increasingly complex digital landscape & unlock new profitable paths to growth at a transformational period for the travel industry

TAN is pleased to welcome JLT to open ecosystem & also work on Joint Destination Marketing Campaign (JMDC) with TA Network & other clients on selected destinations

The parties wish to provide an open ecosystem to traditionally offline B2B channels such as travel agencies, wholesalers & corporate travel intermediaries by delivering dynamic live room rates & inventory to achieve higher efficiency & at the same time to expand the network of partners both in & out abroad. JLT will be working closely with TA Network on specialised Joint Destination Marketing Campaigns (JMDC) with partnering ecosystems partners on selected destinations in order to drive awareness of the destination

Joy Yan, Product Director at Shenzhen JL-Tour, said “We look forward to this collaboration as the partnership with to implement the exchange of resources & supplement the shortage of the market. TA Network offers a range of broad resources & connected partners across the region, which we at JLT believe the connectivity solutions TA Network provide opens more opportunities for us. On the other hand we can provide TA Network resources from the Chinese Mainland so that TA Network can distribute to other channels to achieve greater improvement

As TA Network offers multi channel manager solutions & connectivities partnership relationship with Siteminder, Rategain etc. I believe that with the partnership with TA Network, JLT can also instantly be connected to overseas hotel groups easily.”

TA Network brings together Asia Pacific’s agencies, wholesalers, travel management companies, hotels, airlines & attractions on a single platform to collaborate more effectively to raise their direct business volume with one another

Josef Foo Managing Partner TA Network added - with the addition of JLT represents TA Network first foray into the Greater China region & we as a ecosystem have started to gather critical mass to aid tour & activity wholesalers improve market share & grow their share of direct bookings while focusing on their channel relationships with a focus on long term profitability

With this model, partners & service provider will be more flexible & proactive in expanding sales channels, partnerships & listing of tourism products. TA network platform is designed to leverage technology solutions adopted by hotels & wholesale agents to facilitate their direct connectivity & automate their inventory management processes. This eliminates issues associated with allotments due to potential human errors in manually maintaining hotel contracts

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