Jakarta, Indonesia – 3rd April – Liberta Hotel International (LBH), a leading Indonesian hospitality group renowned for its impeccable service and prime locations, today announced a strategic partnership with Trip Affiliates Network (TA Network), a global leader in travel technology solutions. This collaboration will integrate TA Network’s advanced B2B distribution platform into Liberta’s operations, enabling real-time inventory management, dynamic pricing, and instant booking capabilities to strengthen its global reach and operational efficiency
Key Partnership Benefits
The alliance empowers Liberta Hotel International with TA Network’s innovative tools to transform its B2B distribution strategy, including:
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Real-Time Inventory & Rate Management
Automated updates across all channels to eliminate overbooking risks and ensure seamless availability for travel partners
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Dynamic Pricing Agility
Tools to adjust rates in real time, mirroring OTA-like flexibility to maximize revenue and market responsiveness
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Instant Booking Integration
Travel agents and corporate clients gain direct access to Liberta’s inventory, reducing manual processes and delays
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Global Partner Connectivity
Integration with TA Network’s ecosystem of global travel agencies, tour operators, and online marketplaces to expand Liberta’s international footprint
Mr. Yatun Santika, Corporate Director of Sales & Marketing at Liberta Hotel International adds,“Partnering with TA Network marks a pivotal step in our mission to deliver operational excellence and expand our global presence. Their technology will enhance our ability to serve B2B partners with speed and precision, ensuring we remain competitive in dynamic markets.”
Wilson Napitupulu, Regional Director - Ecosystem & Partnerships (Southeast Asia) at TA Network: “Liberta Hotel International embodies innovation and quality, making them an ideal partner for our platform. By digitizing their distribution workflows, we empower Liberta to focus on growth and guest experiences while we handle the complexities of global connectivity.”
Positioning Liberta as a Hospitality Innovator
This partnership underscores Liberta Hotel International’s commitment to adopting cutting-edge solutions in a digital era where technology drives travel industry evolution. Streamlined processes and enhanced partner accessibility will unlock new growth opportunities, enabling Liberta to deliver curated experiences aligned with its #IAmLibertan platform—a community connecting travellers through shared passions
About Liberta Hotel International
Liberta Hotel International redefines lifestyle hospitality with a focus on balance, tranquility, and exceptional service. Its properties blend Instagram-worthy designs, strategic locations, and affordable luxury to create authentic holiday experiences. The brand’s vision of “exclusive, inclusive, and exceptional” hospitality is realized through personalized services that exceed guest expectations
https://libertahotels.com/
About Trip Affiliates Network
Headquartered in Singapore, with offices in Indonesia, Vietnam & Thailand, Trip Affiliates Network provides FIT/group inbound & outbound turnkey solutions & add-on direct supplier connectivity services for travel agents, wholesalers & hotels. High-end platforms include integrated booking systems for flights, hotels, activities & transfers plus dynamic packages & digital payment solutions