Trip Affiliates Network Partners with Park Regis Singapore for B2B Direct Booking Service

24th June 2021

Singapore, June 2021 - Trip Affiliates Network (TA Network) has inked an agreement with Park Regis Singapore (Park Regis) to collaborate on TA Network’s technology platform to deliver real-time data on hotel room availability as well as dynamic & static rates to traditionally offline contractors – from travel agencies & wholesalers, to corporate travel intermediaries

The global travel disruption caused by COVID-19 has resulted in hoteliers facing increasingly new challenges in running their business & planning for the future. Historical references & past data once relied upon to build their revenue management strategies no longer aligns with current market trends, making it even more critical than ever to have access to expansive & updated business technology systems to broaden their online distribution channels

With this new collaboration, Park Regis, an upscale hotel under StayWell Holdings, will be able to tap on TA Network’s proprietary system to broaden its online distribution channels & efficiently increase its direct bookings with its preferred agents, wholesalers & corporates

Park Regis’ Director of Sales, Ms Portia Low, said “Our collaboration with TA Network highlights our continued commitment to improve our partnership with our travel agencies, wholesalers & corporates who form a strategic segment of our business”

“TA Network’s new direct hotel booking service & digital payment solutions will enable our contractors around the world to have instant access to our best available rates for their leisure & business travel customers. We believe this will further revitalise our service delivery to our valued offline partners & also improve our yield management at group level”

TA Network platform is designed to leverage on technology solutions adopted by hotels to facilitate their direct connectivity, automate their inventory management processes with their traditional offline contractors, which would otherwise require both parties to manually update their booking inventory & retrieve booking confirmations. This also eliminates overbooking/ underbooking issues associated with room allotments as well as potential human errors in manually maintaining hotel contracts. In addition, TA Network’s digital payment solutions empower hotel clients with virtual card or virtual bank account services to process payments from their global contractors designed to minimise cross border & FX fees

“We are delighted to add Park Regis to our growing ecosystem of hotels & agents in Asia seeking to increase their direct booking partnerships with ease & efficiently. Our hotel clients also benefit from our integrated suite of valued added services like e-voucher management & digital payment which further broaden their direct booking capabilities with their customers”, commented Ho Siang Twang, Managing Partner of TA Network which currently supports more than 300 hotels across 15 countries to increase their direct bookings with travel agents, wholesalers & corporates

About Trip Affiliates Network

Headquartered in Singapore, with offices in Indonesia & Thailand, Trip Affiliates Network (TA Network) provides FIT/group inbound & outbound turnkey solutions & add-on direct supplier connectivity services for travel agents, wholesalers & hotels. High end platforms include integrated booking systems for flights, hotels, activities & transfers plus dynamic packages & digital payment solutions

About Park Regis Singapore

Strategically located in the heart of Singapore within walking distance to the CBD, bustling entertainment hub of Clarke Quay & Boat Quay as well as the cultural district of Chinatown, Park Regis Singapore offers 202 modernly designed guestrooms that promise to enchant with thoughtful design elements & innovative technology. The contemporary rooms with timber & glass accents & a warm colour palette extends beyond to the hotel’s common areas

Most guest rooms boast either the natural park views or the hotel’s stunning 25-metre outdoor swimming pool with a cascading waterfall & expansive views of Clarke Quay. Signature Quay rooms offer direct pool access & also feature a private alcove. The hotel also offers a diverse range of facilities that include a fully equipped meeting room, well- appointed gym & a 24/7 self-service laundromat

The hotel provides complimentary Wi-Fi internet access for the comfort & ease of connectivity to all guests. Those travelling on business can also enjoy the full suite of secretarial services & complimentary usage of the iMac work station

About StayWell Holdings

One of the largest hotel management groups in Asia Pacific, StayWell Holdings, & its parent company Prince Hotels Inc., offers a diverse portfolio of properties across a combined network of 128 open & under development hotels worldwide

Prince Hotels & Resorts & StayWell’s combined brand offerings include The Prince Akatoki, The Prince, Grand Prince Hotel, Policy, Park Regis, Prince Hotel, Leisure Inn Plus, Prince Smart Inn, & Leisure Inn. Each brand offers guests quality experiences ranging from luxury to lifestyle through to midscale

Prince Hotels & Resorts & StayWell have set a strategic goal to deliver 250 hotels in the medium to long term. The expansion of both company brands will take place across the regions of Asia-Pacific, the Middle East, Europe & the United States

Prince Hotels operate a combined network of 52 hotels, 31 golf courses & 10 ski resorts. StayWell has an existing network of 27 open & operating hotels & a further 10 hotels that are committed & opening over the next few years. In addition, StayWell has two key strategic partners being Manhatton Hotel Group in China (25 hotels) & Cristal Group in the Middle East (9 hotels)

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