Sun & Moon (SMH), Cambodia’s leading Hotel Group, today announced a strategic partnership with Trip Affiliates Network. This latest agreement will enable SMH to leverage the Network’s proprietary solutions developed to broaden online distribution channels & enhance the Group’s booking processes
The initiative will increase direct bookings through preferred travel agents, wholesalers, & corporate clients
Mr. Rithy KRUY, Group Director of Sales & Marketing at Sun & Moon Hotels: “TA Network has enabled Sun & Moon Hotels to manage conservative wholesale contracts digitally with full functionality, making our B2B operations faster. We can manage dynamic rates efficiently, like an OTA, & work with dynamic wholesalers. We are excited to have instant access to all major channels integrated with the TA Network ecosystem.”
SMH will streamline inventory management by reducing manual errors in hotel contract maintenance. This automation helps prevent overbooking & under-booking issues. TA Network's digital payment solutions, including virtual cards & virtual bank accounts, will enable seamless global transactions while improving payment processes & reducing cross-border & foreign exchange fees. The integration will allow SMH to manage wholesale contracts digitally, improving efficiency in lead time, booking windows, & stay pattern promotions. Being part of the TA Network travel ecosystem further builds distribution channels with the integrated connectivities & channels
David Lai, Regional Director of Partnerships & Growth, TA Network added: “Hotels are increasingly looking for dynamic tools to enhance direct online booking partnerships with preferred agents & corporates, utilizing process automation solutions & seamless online payment services. We are thrilled that Sun & Moon Hotels has adopted TA Network Hotel B2B Direct Booking services, & we look forward to working closely to expand & strengthen their direct booking partnerships.”
SMH will manage wholesale contracts digitally, improving efficiency in lead time, booking windows, & stay pattern promotions. This partnership is a significant step for Sun and Moon Hotels in optimizing their booking processes & service offerings to their travel industry partners, embracing technology to enhance efficiency & customer satisfaction
About Sun & Moon Hotels
Sun & Moon Hotel Group is owned by a Cambodian family with an international focus & commitment in building businesses that will leave a legacy for generations. The group is committed to creating personalized experiences that cater to individual needs, whether you are looking for a home away from home, an innovative working space or to host a truly memorable event. Founded by Oknha Dr Chear Ratana & his family, the group is recrafting the urban hotel experience in the vibrant Asian hub of Phnom Penh. The hotel group is dedicated to championing sustainability & innovating the hospitality sector, & under the chairman’s strong vision has built a portfolio of hotels, condominiums, serviced apartments, private houses & commercial laundry services. The properties offer modern settings for both leisure & business travelers, ensuring an unforgettable stay through exceptional amenities, exquisite dining, & unparalleled service
www.sunandmoonhotelgroup.com
About Trip Affiliates Network
Headquartered in Singapore, with offices in Indonesia, Vietnam & Thailand, Trip Affiliates Network provides FIT/group inbound & outbound turnkey solutions & add-on direct supplier connectivity services for travel agents, wholesalers & hotels. High-end platforms include integrated booking systems for flights, hotels, activities & transfers plus dynamic packages & digital payment solutions