BHMA Hotels & Resorts has signed an agreement with Travel Prologue, a B2B white label travel portal solution provider, to deliver live room rates & inventory to traditionally offline travel agencies, wholesalers & corporate travel intermediaries

Always looking to further advance its global customer base, BHMA is constantly seeking out new drivers in an effort to scale operations to a worldwide level. With old-fashioned ‘bricks & mortar’ booking services falling into decline, the sharp rise in online booking services has created a motivating focus towards millennia-style online services

“As an innovative partner in the hotel management space, this hi-tech solution from Travel Prologue will provide us with the ideal platform to continue driving our revenues through existing & new distribution channels. This collaboration with Travel Prologue will improve our partnership with our traditionally offline contractors by allowing them to book directly with real-time room availability of our hotels’ dynamic & static rates,” said Paul Wilson, BHMA’s EVP Commercial

BHMA continues to build strong partnerships & the deal with Travel Prologue’s Trip Affiliates Network hotel platform solutions, achieves a key objective: increasing direct bookings from agents, wholesalers & corporates. The partnership also increases efficiency & productivity through real-time connectivity & automation of inventory management processes

“BHMA is a rapidly growing company & I am sure the TA Network will bring multiple advantages. These include reductions in distribution costs, increased direct bookings & superior inventory management. Our tailored solution is perfect for firms like BHMA who can quickly benefit from increased productivity, greater efficiency & higher yields throughout the year,” added Ho Siang Twang, Executive Director of Travel Prologue