Furama Hotels International (FHI) & Travel Prologue recently signed an agreement during ITB Asia to collaborate & enable traditionally offline travel agencies, wholesalers and corporate travel intermediaries to book directly with live room availability of the hotel group’s dynamic as well as static rates
FHI is the first regional hospitality company with presence in Thailand & Indonesia to partner with Travel Prologue on this cutting-edge technology. With more than 40 hotels & 7,500 rooms located in key cities all over the Asia Pacific region, including Singapore, China, Indonesia, Malaysia, Taiwan & Thailand, this initiative will benefit travel agencies & give them a competitive advantage in this digital era
Shirlena Tan, assistant vice president of sales, Furama Hotels International: “Our collaboration with Travel Prologue highlights our continued commitment to improve our partnership with our traditionally offline contractors who form a substantial & strategic segment of our business
“With this new direct hotel booking service, our contractors around the world will be able to have instant access to our best available rates for their leisure & business travel customers while helping us to achieve a better overall yield & balance amongst our offline & online distribution channels.”
Ho Siang Twang, executive director of Travel Prologue: “We are excited to have the opportunity to support Furama as this immediately expands our direct hotel booking services for our travel partners to hotels in new markets like Thailand, Indonesia, China & Taiwan under the FHI portfolio of hotels in the region.”
Travel Prologues’ Trip Affiliates Network (“TA Network”) brings together Asia Pacific’s agencies, wholesalers, travel management companies, hotels, airlines & attractions on a single platform to collaborate more effectively to raise their direct business volume with one another. Hotels are now empowered to tap on their offline travel distribution partners to sell any online tactical or promotional rates that have typically only been made available to online travel agents
The TA Network platform is designed to leverage technology solutions adopted by hotels & wholesale agents to facilitate their direct connectivity & automate their inventory management processes. This eliminates issues associated with allotments due to potential human errors in manually maintaining hotel contracts. The hotels are also better positioned to deploy staff for more productive tasks