Trip Affiliates Network adds Google Hotels integration to their travel & hospitality B2B ecosystem
Google Hotels is a new initiative from Google that improves traveller bookings experience & aids hotel properties increase visibility by featuring their presence prominently on the world’s leading online search engines. In addition, Google’s functionality offers the opportunity for travellers to book directly with you, bypassing the Online Travel Agencies (OTAs). This enables you to capture more direct bookings through your website
TA Network is a high-performance distribution, turnkey solutions & connectivities provider that brings Asia Pacific’s leading travel wholesalers, operators, & destination management companies onto a single open, cloud-based ecosystem
GH allows the showcase of your hotel properties in local search results on Google.com & Google Maps, across desktop & all mobile devices. Travellers will be able to view your listing when they are actively looking for accommodation within your area
Tham Shiming Director of Solutions Architecture at TA Network said, “TA Network’s partnership with Google Hotels was fuelled by the demand for digital marketing solutions from the region’s clientele base. GH has partnered with a select network of qualified integration partners globally to integrate directly with GH & provide direct hotel connectivity to GH. We are delighted to be one of the chosen partners qualified by GH to help hotels list & sell their inventory on Google.com & Google Maps.”
All hotel partners using TA Network’s hotel B2B booking engine will be enlisted with Google’s booking links, sans setup cost & be visible on search results post a user generates hotel based query
Through this partnership, TA Network continues the momentum in offering new solutions to our client’s portfolio & consistently supporting them in their digital transformation. This partnership will also help us understand consumer behaviour & help us update our intelligent Distribution & Yield Management System. Backed by our expertise & best-in-class technology, we will continue to tap into new developments & work towards extending best in class technology platforms & turnkey solutions to hotels & enhancing their growth in the advent of the digital era
About Trip Affiliates Network
Headquartered in Singapore, with offices in Indonesia, Vietnam & Thailand, Trip Affiliates Network (TA Network) provides FIT/group inbound & outbound turnkey solutions & add-on direct supplier connectivity services for travel agents, wholesalers & hotels. High performance platforms include integrated booking systems for flights, hotels, activities & transfers plus dynamic packages & digital payment solutions