United Points (UP) today announced the expansion of its collaboration with Trip Affiliates Network (TA Network) to offer online hotel booking services on its loyalty platforms. Through this partnership the UP Hotel Booking Platform powered by TA Network will offer over a million accommodation properties globally for direct booking using UP Points
Since 2014, UP has provided businesses with a plug & play turnkey loyalty commerce solution that empower them to retain & engage customers & employees. Its solution is now used by more than 1 million customers in Singapore & Malaysia. Loyalty & HR managers also leverage on UP‘s ready merchant content across more than 500 merchant & airline brands to help their business create an instant rewards catalogue
TA Network is a leading cloud based technology solutions provider in the travel & hospitality sector. Its high performance distribution & turnkey solutions & connectivity services bring together Asia Pacific leading travel wholesalers, operators & destination management companies onto a single open travel ecosystem
Through this partnership, UP will be able to contract & book directly with TA Network hotel affiliates as well as gain easy access to competitive global travel content from TA Network partners. UP’s business clients will have access to additional tools to increase sales by rewarding loyal customers with discounts or other incentives while streamlining processes for customer retention
UP COO Vincent Li -, ‘Participating companies can provide more personalised consumer experiences, evolve their loyalty programs to stay current with customer expectations & help drive business value by creating loyal, lifelong customers. Loyalty commerce technology allows companies to evolve their loyalty programs from a transactional to a human-centric approach capable of creating personalised, relationship-building moments with each customer.”
UP curates programmes that helps businesses engage & develop cultures with their customer & or employee. Merchants maximise their marketing dollars with opportunities to supply via multiple programmes through the same channels (rewards, recognition, group-buy & savings). Working directly within travel B2B digital ecosystem, UP’s powerful loyalty software will enrich UP’s network through cross channel management, market basket analysis & data analytics
TA Network Managing Partner Josef Foo added, “Our collaboration with UP is another strategic initiative to provide TA Network affiliate hotels & partners with alternative online distribution channels to launch discrete promotions without impacting online pricing. UP’s private online community of business customers & employees will benefit from easy conversion of their UP reward & loyalty points to book their favourite hotels & activities at competitive or preferential pricing.”
He added “Customers are looking for a blended advanced loyalty management product that represents the next-generation of loyalty & gives companies the freedom to create, evolve & measure a loyalty program that is capable of providing personalized & engaging offerings.”
About United Points
Headquartered in Singapore, with other office in Malaysia. United Points Holdings (United Points) provides turn-key loyalty commerce solutions comprising of loyalty programme consulting, technology & platform deployment, merchant content management & programme adoption services
About Trip Affiliates Network
Headquartered in Singapore, with offices in Indonesia, Vietnam & Thailand, Trip Affiliates Network (TA Network) provides FIT/group inbound & outbound turnkey solutions & add-on direct supplier connectivity services for travel agents, wholesalers & hotels. High performance platforms include integrated booking systems for flights, hotels, activities & transfers plus dynamic packages & digital payment solutions